MetaFactory is a crowdfunding platform for the creation of community-owned brands with an initial focus on fashion/apparel. It curates and manages the brand ownership (IP) and product auction marketplace, as well as handling product production and fulfillment on behalf of its brand partners.
MetaFactory hosts bonding curve auctions where brand creators auction off fractional ownership of brand IP / governance, as well as dedicated product auctions for the apparel produced by each brand.
MetaFactory acts as a curator, only selecting brands that we believe have the creative skill and operational leadership to succeed.
In addition to facilitating brand and product auctions, MetaFactory also manages the relationship with product fulfillment / logistics / shipping partners, allowing artists to focus on creating great designs and developing their label.
Most brand products/apparel items are also sold at auction and represented by their own unique, digital $TOKEN. Each product $TOKEN is listed on the MetaFactory marketplace and sold on a bonding curve.
$TOKENS may be freely purchased and sold with each exchange increasing or decreasing the price accordingly along that product’s bonding curve. In the case of product auctions, the $TOKEN price will start low (close to product cost) and increase with every purchase. Ownership of a $TOKEN entitles the owner to one (1) of that specific product including shipping.
MetaFactory aims to solve incentive misalignment between fashion designers, labels and their customers. Apparel pricing is often set by perceived value, driven primarily by emotion, hype and information asymmetry around material/production costs and product quality.
This has contributed to weak retail sales, struggling brands and dissatisfied customers. By representing products as tokens and selling them along a bonding curve, we enable organic price discovery based on free market dynamics.
MetaFactory will begin by hosting various one-off product auctions to seed its marketplace and identify its first potential brand partners. We anticipate the first product auctions to begin in early 2020 with brand IP auctions occurring shortly thereafter.