Digital Marketing Specialist
$70K – $110K
Who we are
Glow is an ecosystem of Web3 Terra dApps targeting the mainstream adoption of UST. The first projects within the Glow Ecosystem are Glow Lotto, a prize-linked savings account and Glow Creators, social money reimagined.
The Glow Token (GLOW) is Glow Protocol’s governance token. GLOW is designed to capture a portion of the yield collected by Glow dApps, allowing its value to scale linearly with Glow’s assets under management (AUM). Glow distributes protocol fees and future project airdrops to GLOW stakers pro-rata to their stake, benefitting long-term stakers as adoption of Glow increases.
We see Glow as a blank canvas to work with a great team building and experimenting with DeFi legos and web3 concepts. If working on 0 to 1 projects excites you, come join us!
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We are looking for:
We are looking for a crypto-savvy Marketing Specialist to help plan and execute strategy for Glow Creators. This role directly liaises with the Product Lead and Head of Marketing.
- Solid understanding of digital marketing strategy
- You have worked with influencers, creators and are excited about what web3 can bring to the table for them.
- You understand how to build audiences and product-market (ideally) in crypto
- You are actively involved with crypto communities (Discord, Twitter)
You are a great fit for this job if you:
- Have used Terra dApps in the past
- Have working knowledge of DeFi
- Have strong expertise in all key areas of marketing
- You are excited about the creator economy and helping us integrate further into DeFi
You are one of us if:
- You are autonomous and ownership is important to you
- You are comfortable with navigating ambiguity and shifting priorities
- You have exceptional communication skills
- You’re a rapid problem solver
We’ve got a lot of things to take care of and you’ll have free reign over a lot of your tasks. Autonomy and self-starting is key, but here are the types of things you’d be responsible for:
- Organizing content creation that’s shareable cross-channel
- Communicating value propositions and creative messaging of products
- Managing external communications channels
- Identifying and nurturing opportunities with media outlets
- Liaising with partners to identify marketing collaboration opportunities
Why Join Glow’s Team?
- Be part of a lasting, web3 focused team - Glow is part of Elevenyellow, a creative venture studio that has been operating for 10 years and has been building in the crypto space for 5.
- Work remotely - we help you with a coworking budget and/or setting up your home office.
- Take vacation - unlimited paid time off
- Annual Retreats - we’ve met up all over Europe and islands across South East Asia. All in good fun. Our last retreat was at a rural co-living for 2 weeks.
- We’re a laid back bunch - Our company ethos is what we value the most. Life is all about enjoyment, and work should be too. We’re all laid back and understand the human side of work and play.
More perks & benefits
- Competitive Salary with a combination of fiat + tokens
- Health Insurance Coverage
- Self Improvement Budget
- Gym Membership
What is Glow?
Glow is bringing to life a world of dApps that leverage DeFi yield to unlock new and exciting user experiences, accessible to everyone.
The Glow Protocol's job is to govern and set the vision for this world of dApps. The Glow Token (GLOW) is Glow Protocol's governance token. GLOW tokens can be deposited to create new governance polls, which can be voted on by users that have staked GLOW.
GLOW is designed to capture a portion of the yield collected by Glow dApps, allowing its value to scale linearly with Glow's assets under management (AUM). Glow distributes protocol fees to GLOW stakers pro-rata to their stake, benefitting stakers as adoption of Glow increases -- stakers of GLOW are incentivized to propose, discuss, and vote for proposals that further merit the protocol.
You can access Glow through the official Web App. Further documentation of Glow Protocol is provided in the following pages.
The first Glow dApp to be released will be Glow Lotto (Scheduled for Q4 2021). It lets you put your money to work while you save with a no-loss lottery. Saving is meant to be fun, especially when you can win a weekly jackpot. Learn More
The second Glow dApp to be released will be Glow Creators (Scheduled for Q1 2022). It's about to enable content creators worldwide by leveraging yield to align incentives and make everyone a winner. Social money is about to become way more loyal. Learn More
The third Glow dapp to be released will be Glow Starters (Scheduled for Q2 2022). Power up your ideas and fund your next business without any added fuss. Glow Start is the easiest way to onboard new capital and make interest on all your investments. Learn More
And So Much More To Come
There is so much more to come. If you have an awesome idea that would fit well in the Glow ecosystem, please tell us about it! You can either submit a text proposal for an idea for the Glow Core team to build, or apply for a grant from the Glow Ecosystem Fund to build the dApp yourself using the Glow SDK.
At its core, Glow Lotto is a prize-linked savings account which combines the best elements of a regular savings account and lotteries in order to make saving fun again!
Also known as a no-loss lottery, it is attractive because it functions both as a game of chance (as there is a chance of a large prize) and as a savings vehicle (unlike in normal lotteries, the deposit is never lost).
How It Works
Depositors deposit UST into Glow Lotto and are awarded lottery tickets proportionally to the size of their deposit. These tickets are recurring which means that they will be valid for every lottery until you withdraw your deposit (i.e. tickets rollover to the next lottery after each lottery execution without any action required from depositors).
Deposits are placed in Anchor where they earn ~20% APR. 25% of this yield (~5% APR) goes back to the depositor, while the other 75% of this yield (~15% APR) goes towards the lottery pool. This means that unlike in normal lotteries, depositors never lose their deposit and are always making money even if they never win the lottery.
The lottery is drawn every Sunday at 20:00 GMT, when the interest accrued since the previous Sunday is split among the winners of the drawing. They win big!
If a depositor wants to spend some of the money they've earned, they can withdraw some of their appreciated deposits at any time.
The lottery drawing is conducted following a decentralized and non-predictable process. This allows Glow Lotto to deliver a fair lottery without relying on any central party. Nobody, including Glow Core team, can predict the winning ticket combination.
Deposits, Withdrawals, & Ticket Assignment
Users can deposit any amount of UST from their Terra Wallet. For every 25 UST deposited, the depositor gets a recurring lottery ticket (i.e. if you deposit 100 UST you'll get 4 tickets). When depositing, the depositor gets to choose the lottery ticket numbers for the lottery tickets they receive.
Note that if you just deposit 24 UST you won't receive any ticket, but if you deposit an additional 1 UST later on, you'll get 1 ticket (in these cases you will not get to choose your lottery ticket number, it will be generated randomly). Similarly, if you deposit 40 UST followed by another deposit of 40 UST, you will receive 1 and then 2 (for a total of 3) tickets respectively for those deposits.
Deposits have an APR (or interest) that accumulates in the account of the user, which is approximately 5%. On top of that, depositors will earn GLOW tokens as part of the Depositor Rewards.
Because depositors earn tickets when depositing, they get free access to Glow Lotto's weekly lottery.
Details on Tickets
Each ticket is represented by a sequence of 6 numbers, each number between 0 and 15 (both included). "1 2 3 4 5 6", "1 2 3 13 14 15", and "10 11 12 13 14 15" for example are all valid ticket numbers.
Up to 10 different depositors can share the same ticket number. In the case of multiple depositors holding the same winning ticket, all of the corresponding depositors win equally.
Users can withdraw part or the total amount of UST deposited in their account at any time. There are two options when withdrawing funds: instant withdrawal and free withdrawal.
In order for a user to perform an instant withdraw, a fee of 5% will be deducted from amount to be withdrawn. This measure is put into place in order to ensure the fairness of Glow Lotto as it prevents depositors from trying to game the system.
Without this fee, a depositor could game the system by depositing funds right before the lottery is executed, and then withdrawing them right afterwards. In doing so the depositor will have accrued almost no interest towards the lottery (because they deposited right before the lottery was drawn, leaving little time to accrue interest), but would have the same odds of winning as those who had. The 5% fee removes the incentives for this behavior because the expected value of such actions becomes negative.
This fee is shared pro-rata among GLOW stakers.
Free withdrawals lock the funds to be withdrawn for one week, at which point the user can claim the withdrawn amount and make the withdrawal effective. In this case, there's no fee to be deducted from the withdrawn funds.
When a user decides to perform a withdrawal, a number of tickets proportional to the withdrawn amount will be removed from the user account.